Yoga Meets Commercial Photography

As Hull Commercial Photographers, Insight Photography are often asked to create images for businesses that need to position their products and services in a modern and creative way. The shot above was made today for the Village Hotel, which is located on Henry Boot Way in Hessle, East Yorkshire. I work quite closely with this hotel on a number of their commercial photography projects, but this one today was a little different.

Tracy, the leisure club manager is also the national training manager for all of the Village Hotel's lesiure clubs and is presently re-writing all of the training manuals for the different style of fitness classes they offer. She asked me to create a portfolio of images that she could use to train instructors in what is called 'Velocity Stretch' - a hybrid of yoga and pilates, both of which I have a keen interest in myself.

We set up and photographed around 55 different poses, all of which had to show the stretch/pose in perfect form. Sarah, our model, is an experienced Yoga and Pilates instructor who held the moves for us as I captured them and let me say, anybody that says that Yoga is not demanding should see some of the moves Sarah pulled off today!

The shots were made on my Nikon D700 with the 24-70 mm 2.8 lens attached. I had a Quantum QFlash camera left into a white shoot through Brolley with an SB800 flash gelled red camera right for a little accent/fill. The camera settings were 1600 iso, 1/250 sec at f5.6

To see more examples of my commercial work please check out my portfolio at http://www.insightphotographers.co.uk/COMMERCIAL.aspx.